Our Team


Zubair Anwar, Fellow ASQ, Thought Leader

Global Consultant | Executive Trainer | Quality & Digital Transformation Leader

Engr. Zubair Anwar is an internationally recognized management consultant, executive trainer, speaker, and transformation leader with more than 25 years of global experience spanning quality management, digital transformation, operational excellence, technology strategy, enterprise governance, innovation, and organizational capability development.

He is internationally recognized for bridging business excellence, technology leadership, and sustainable organizational transformation, helping organizations convert strategy into execution and achieve measurable business outcomes.

In 2025, Zubair made history by becoming the first Pakistani elected as Fellow of the American Society for Quality (ASQ)—one of the highest international recognitions awarded to professionals who demonstrate exceptional contributions to the advancement of quality, organizational excellence, and professional practice.

Throughout his career, Zubair has led and advised organizations across telecommunications, information technology, government, higher education, consulting, and enterprise services sectors. His expertise spans strategic planning, digital transformation, operational excellence, Lean Six Sigma, quality systems, program and project governance, technology management, enterprise performance, and organizational competitiveness.

His professional experience includes leadership and transformation roles involving business planning, CAPEX/OPEX management, governance models, enterprise programs, process optimization, service excellence, and large-scale operational environments. He has successfully supported organizations in establishing systems that improve execution discipline, strengthen decision-making, and accelerate business performance.

Zubair combines deep expertise in Quality and Continuous Improvement methodologies with practical experience in implementing technology-enabled transformation. He is professionally certified by the American Society for Quality as:

  • Certified Manager of Quality / Organizational Excellence (CMQ/OE)
  • Certified Six Sigma Black Belt (CSSBB)
  • Certified Six Sigma Green Belt (CSSGB)

He holds a Bachelor of Science (Hons.) in Electrical Engineering and Master of Science in Engineering Management. He further holds international credentials in sustainability and innovation practices, including Certified Design for Sustainability Practitioner (GIZ Germany), reflecting his interest in integrating quality, digital transformation, and sustainable organizational development.

Internationally, Zubair has played an active leadership role in advancing quality and organizational excellence. He led the development of the Service Quality Wheel, an innovative framework supporting the evolution of service quality practices and contributing to the Service Quality Body of Knowledge.

His scholarly and professional contributions include internationally recognized publications and reference works such as:

  • Juran’s Quality Handbook (7th Edition)
  • The Sage Encyclopedia of Quality and the Service Economy
  • Certified Supplier Quality Professional Handbook (ASQ)
  • ASQ Supply Chain Management Primer

His international professional leadership roles include:

  • Fellow – American Society for Quality (ASQ)
  • Senior Member – Institute of Electrical & Electronics Engineers (IEEE)
  • Chair – Industry / Quality 4.0 Committee (ASQ)
  • Chair – Service Quality Body of Knowledge (ASQ)
  • Official Mentor – American Society for Quality
  • Voting Member – ASQ Award Council
  • Technical Reviewer – World Conference on Quality & Improvement (WCQI)
  • Reviewer and Contributor – Lean Six Sigma and Quality 4.0 Conferences
  • Contributor – International Quality and Innovation initiatives

As an executive educator and trainer, Zubair has designed and delivered professional development programs for executives, engineers, managers, entrepreneurs, and public sector leaders. His training and consulting engagements span national and international audiences and include organizations from government, industry, academia, SMEs, and multinational environments.

His advisory and capability development work includes support to institutions such as National Productivity Organization (Pakistan), Pakistan Engineering Council, WAPDA, Pakistan Railways, Punjab Government institutions, universities, entrepreneurial ecosystems, and corporate organizations.

In academia, Zubair serves as Adjunct Faculty and Industry Mentor, teaching and mentoring across business, engineering, technology, and management disciplines. He has contributed to executive education and university programs while supporting the development of future leaders and professionals.

His consulting and executive education focus areas include:

Digital Transformation • Quality Management • Lean Six Sigma • Operational Excellence • Industry 4.0 • Quality 4.0 • Sustainability & ESG • Technology Strategy • Innovation Management • Project & Program Management • IT Service Management • ISO Systems • Organizational Excellence

Today, Zubair works with organizations to design practical strategies, strengthen execution capability, improve operational performance, and build sustainable competitive advantage in increasingly dynamic and technology-driven environments.

Transforming Strategy into Execution. Quality into Performance. Technology into Sustainable Growth.

Ruth Stanley, International Fellow

With a postgraduate degree in public administration, Ruth has over 30 years of experience in quality management. She served for 25 years in the Canadian Public Service.

Ruth has been a Member Leader for the American Society for Quality for the past several years. She was Regional Director for Canada and Greenland from 2019 to 2020 and is now supporting the Region as Deputy Regional Director.

Ruth is a public speaker, blogger and author. She manages her blogs on https://ruthstanley.ca. She is also a passionate member of the Women in Lean forum. She has rich experience in strategic planning, change management, project and contract management, business planning & budgeting, relationship management, leading and facilitating workshops and committees.

Affiliates and Partners

Dawn Ringrose, Organizational Excellence Specialists (OES) Canada

Dawn is Principal of OES and author of the Organizational Excellence Framework publication and accompanying turnkey toolkit. She has worked with organizations across sectors to implement best management practices found in excellence models, develop a culture committed to excellence and achieve exceptional results across a balanced system of measurement. Several of these organizations have been recognized with national excellence awards.

Dawn is dedicated to transferring knowledge to others and making the excellence journey more simple, straightforward, time efficient and cost effective. Today, her publication and turnkey toolkit are being used by professionals in over 65 countries.

Dawn has been recognized by her peers receiving Fellow Certified Management Consultant designation, Quality & Excellence Builder Award and Innovative Marketing award. Her work has been published in international journals by Springer, Emerald etc. She has delivered presentations at international conferences held in Brazil, Canada, China, Iran, Jamaica, New Zealand, Philippines, Trinidad & Tobago, United Arab Emirates, and the United States. She has been appointed to serve as a Board member in a number of global organizations including Global Benchmarking Network, Organizational Excellence Technical Committee QMD ASQ and ISCM Foundation.

Bilal Bashir, Vice President Technology Solutions

An IT, Telecom and Business areas specialist, Bilal has an MBA-ITM from the International Islamic University in Islamabad.

He has held various challenging assignments in the Pakistan Telecommunication and Business sector with more than 18 years business development & management, project management, technical planning, implementation and operations experience with one of the leading LDI, multi-service operators and vendors in Pakistan.

As a techno-commercial specialist, his focus is on technology solutions, feasibility and business planning.

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